theMICHAEL

Meet Michael, single UGA student in need of a serious fashion BRANDover.

The Crime: His style, or lack thereof, doesn't match his personality at all! It's like false advertisement for single ladies all over the world...well, campus.

I first met him wearing a dingy tie-dye T-Shirt, baggy cargo shorts, white Wal-Mart over the ankle socks and nahsty running shoes. I don't know anyone who was looking more Fug than him. I noticed that his looks were all over the place; he really needed to manage his personal identity through fashion. Thats where I came in... Super-BRANDINARIAN-Girl to the rescue!

So who is Michael??

->20 y/o UGA Sophomore

->Biology Major

->Major Health & Techie Freak

-> Member of Gamers Anonymous (at least he's in recovery)

->Comedy Enthusiast

->The "Quiet, Passive, Genius, Beautiful Soul" Kind

With these character traits I created a look that was modern yet classic, comfortable, sophisticated and smart. theMichael Look is inspired by the William Rast Fall 2009 Collection.

The 4 main pieces in this look are the watch, necklace, hat and belt. These are all pieces that will give great character to any outfit. The watch is a Blackout Rolex Submariner and at $7000 it is probably not the most practical watch to purchase, but there are many watches in the Blackout style that would go with many clothing options, whether sporty or casual. The Jeans are both from Buckle, and for a guy you can never go wrong with a pair of seksi ass-fitting Buckle Jeans (yum!). Because of Michael's personality, an argyle sweater is a safe bet. It is effortless, comfortable, and still gives him a lot of class. And at less than $20 at Old Navy he can't go wrong. The plaid shirt is a little more riskay, but with fashion comes risk and I think the plaid would give Michael's wardrobe a great character boost.
For Shirts, I picked out graphic Ts from Express. They are really great for layering and very easy to wear. I also pulled a basic gray T from Abercrombie and Fitch... every guy should stock up on a bunch of basic Ts, they're great by themselves or layered with other pieces. For Basic Ts I say go to a thrift store, they're cheap, vintage, and well...cheap! A Ralph Lauren Polo shirt is a must have for any male, nuff' said. Pick one up at any discount store (i.e Marshall's) if you don't want to dish the dough for it.

For Sweaters, I pulled an Express argyle hoodie, because argyle is a safety for a guy like Michael, a graphic Urban Outfitters hoodie for fun, a form fitting green sweater from Express that can be a great color booster to any outfit, and two sweaters, from A&F and Polo that have large collars and a somewhat neutral color.
The Shoes: Aesthic= A shoe that is comfortable, non-athletic, and stylish. The Perry Ellis Shoe perfectly embodies that vision; it's a sneaker-like shoe incomparable to any Nike sneak. It has class while still remaining fun and down to earth.

Accessories: The Urban Outfitters necklace is an abstract piece that could very well be the statement piece of any Michael Outfit. Watch = Urban Outfitters piece inspired by the Blackout Rolex Submariner, and at 20 bucks, you can't beat it! The Hat- umm, I think men look hawt in beanies : ) Oh and the shades are Ray Bans... I heart Ray Bans. Michael's old dollar store shades just weren't cutting it.
Because it is January, Michael needs a jacket to keep him warm! The only jacket that might not fit with Michael's gentle & "beautiful soul" personality is the leather jacket, but hey, I thought it was sexy and if anything, he should at least try one on!

THE BRANDFORMATION:

This is THE Michael, and he's just been Branded. I think my work here is done.