Google Project Runway Ratings and what do you get??? "Nose Dive", "Low", "Crash", "Tank" and the list goes on and on. If you're like me, a serious fashion junkie who consumes anything related to fashion then what the hell is going on with these ratings?
[And now for a moment of silence while I ponder upon this inquisition.]
The answer? Its that hormonal bitch LIFETIME! Sure, when Project Runway left Bravo for Lifetime, it all made sense; Lifetime leads in the female demographic and the majority of Project Runway's viewers are female. Yeah, Yeah, Yeah, it all makes sense in theory, but in actuality Project Runway's worst move was switching to Lifetime and going to LA. Ok, how shall I explain this. As a fashion junkie (and proud of it), I LOVE BRAVO. The Bravo brand truly defines my character, love, and purpose in life. Okay, I may be exaggerating a little bit but being a member of Bravo's key target demographic, apart from being a 16 to 20something y/o Gay Male, truly makes me qualified to discuss the murder of Project Runway, and how a little brand renovation can truly save the day.
The Renovation:
Step One. Put Project Runway back on Bravo.
As much as I would love this option, the damage is already done. Even though I don't associate myself with the Lifetime Brand, I think a way to put my beloved show back on Bravo is by making Lifetime a little more like Bravo. What does that mean? Bravo has always been a gays and female network... The line up on the night that Project Runway airs should feature shows that appeal to gay males and females. The network should make me race home to watch the shows that night and align myself with the network (if only for one night), because right now, I am FAR from a Lifetime girl. Thats just step one.
Step Two. Keep Project Runway in New York!!!
My Reason. It's New York. Fashion is New York.
Step Three. Do something totally different to spice up the show.
I know Project Runway tried that with those little HP things, moving to LA and also by having a bunch of celebrity judges (which I actually liked), but keep it related to FASHION and the competition. I say, take a year break where Heidi, Tim, Nina, and Michael search the WORLD to find the best contestants. This year break would leave people craving Project Runway like a junkie and crack, trust me. And with the best designers from around the globe, the viewers and judges will get to experience a diversity in talent that we have yet to see on the show. [Sigh, if only this could happen in real life.]
AND THERE YOU HAVE IT! My Quick fix for Project Runway :)
Ms. Klum, if you ever read this, I LOVE YOU!!
xOxO,
Super Brandinarian Girl,
Your Friendly Neighborhood Brandinista***
