7 Whole Brands (2 Actually) on a Mission to my Heart

Good Afternoon Readers!

The average person would say that I had a bit of a rocky start this morning (30 mins late to class, couldn't find a parking spot, missing essential accessories to my interview outfit, rah rah rah) but oddly enough all of my little worries totally dissappeard when I bit into my "Oatmeal Dark Chocolate" Kashi cookie. Every time I bite into my Kashi cookies, it is as if time stops and the only thing I can think about is the utter bliss of the cookie. Sure it sounds like I'm exaggerating a tiny bit, and by definition of my personality, its just who I am to exaggerate the truth... but the bottom line here is that I LOVE, LOVE, LOVE Kashi. So here are just a couple brands that give me the same joyous feeling that Kashi gives me. They might not need SBG help at the moment, but that doesn't mean I won't be watching ;)

1. Publix: How is it that as an impoverished college student, I still go to the most expensive grocery store in my region knowing that I can't afford as many items?? Yes, this is simply stupid of me but I love Publix. It is so organized and clean! Not to sound corny, but they really do make shopping a pleasure. And sure, at my age I shouldn't be concerned about the pleasures of buying my fruit and veggies, but I guess I'm not the average consumer. The other day the bag boy packed all my groceries in my car. Its apparently a service they provide... and I LOVED it! :) So Kroger. Step your game up. Because I just converted to the Publix system.

2. Okay, I know my title says "7 Whole Brands" but really I just wanted to play on the Kashi tag line. While I love tons and tons of brands, Publix and Kashi are the ones I can't take my mind off right now. Of course there is always HBO that I can talk about but I've got a post coming soon that will fully express my love for HBO in the wit that you have come to love.

Thats all for now kids!

*I've got an interview today so wish me luck!

Ok Goody. Hear me out.

Hi Readers!

Tonight I came back from an information session for opportunities at Newell Rubbermaid and while their brand portfolio is HUGE, there is one brand that stuck out in my head. As you know by now, when I look at a product, or a specific brand, my brain is over-freaking-loading with ideas that I could contribute. So here's my SBG plan for.... (drumroll please)... GOODY!

1. Logo: I know you guys changed the logo from that horrendous Ford Blue

logo, but when I look at this new logo, it just doesn't feel all the way there. Something is missing and I can't pin that something down per se, but it is as if the colors are one or two hues off. When I look at this logo, I get a "Great Value" feeling and given that this is an actual branded product, one would want their consumer to think more that just a "Great Value" product. If I worked at Goody I would want to reposition the brand to a products that their girl (or guy?) can't live without. When that consumer goes to the store, the only product they want are Goody branded products. While that level of brand equity comes from more than hue changes in the logo, its a start. So please, test out some different hues on the magenta and blue in the logo. I promise you won't regret it :)

2. Tremor Project! : I know you've heard of this project since it was founded at P&G by your CMO Ted. Yeah, thats right. Me and Ted are on a first name basis. Ok, maybe in my dreams, but back to the topic :) While I don't want to go into all the details of the Tremor Project (google it), the main objective is "driving business with consumer advocacy" and while Goody does have one with their "Girls on the Run" advocacy project, it would be so great if they had another project that tied into what Americans are most concerned about.

- Idea 1. Unemployment rates are still low these days. What if Goody came out with a series to help women look professional for job interviews? You could have sessions on helping woman professionally style their hair with Goody products. The bottom line? A confident you is a successful you. The idea is more current and imperative with the status quo and reaches an older demographic than the young girls from their Girls on the Run Project (which is still think is fabulous!).

- Idea 2. Hmm... Actually Idea 1 is all I got. But Goody, if you're actually reading this, allow me to properly pitch you my first idea! There's much more to it than that one paragraph.

3. Globalize! : This is honestly purely selfish of me as I think all companies should take advantage of the Asian demographic. But of course, you gotta do what's right for your company.

Thats all for now folks. SBG Out!

I Heart this Game of Marketing :)

Hello Readers!

I've been MIA for a while (Midterms + Interviews + Bad Dates = Bad Bad Combo), but I'm back and I have so many things to share with you. Over the past few weeks I have been getting more and more marketing projects from people who acknowledge my passion for brands and want me to help them out... which is my dream!

So here are my big SBG (super brandinarian girl for all you new readers) projects of the moment:

1. iFundie.com: I was recently hired as their Brand Strategist!!! This is a new website officially launching soon that is all about fans supporting the artist through cool incentives. Because this is a new company, I was hired to oversee the brand and develop marketing strategies for the site and our clients. Check out the site to find out more information about the company. I am also the blogger and tweeter for the company so check back to see my posts!
2. Hard Core Gym and Barberitos: The local Barberitos restaurant in Athens, GA and Hard Core Gym (google it) are teaming up to come out in a series of promotions, one of which will be a co-branded Hard Core Burrito!! Before all this happens next year, myself and a team of people will be working on creating a VIRAL video series with both of the company mascots in order to boost the "co"-branded awareness. Links once the series is done will definitely be provided!
3. DealMobs: I am working with a group of students (and the DealMobs owner) to come up with a guerrilla marketing campaign targeted towards the college student demographic. The brainstorming on the campaign has just begun but once we nail down an idea i'll be sure to share!
4. Tuki's Touch: Here is another start up beauty product company that I am working with. Because they are just established I was asked to help establish the brand. Their primary product is an all natural moisturizer. So far, I have worked with setting prices for the product, a graphic designer in NY for the official logo, and a distribution strategy.