Monday, September 27, 2010

Congratulations MTV!!!



If you haven't seen the latest 3rd Quarter ratings for MTV well check out my link. But to sum it up, they're making bank, and lots of it. Thanks to killer ratings it seems that shows like Jersey Shore and Teen Mom wont be going anywhere for while. So that brings me to the topic of MTV and how their brand has changed since 1981 when their original purpose of the network was to air music videos.

Well times they are a changin' and chances are, if you stop reading this post and put your TV on MTV, you will probably catch a short orange chick... well, oompa loompa doing well... absolutely nothing. While there are obviously millions of people who watch this show, there are also millions on the flip side who miss MTV when they sole purpose was the music, and I happen NOT be one of those people. Check out the video to find out my perspective on MTV.
And for those of you who cannot bear my rambling speech about MTV.

Heres the rundown:

MTV is a beast. They know how to decrease the average costs of all of their shows collectively by playing less music videos (of which they pay liscensing fees for) and producing more reality shows, which are extremely cheap to make. Reality shows are also great for revenue because MTV can stream those shows online, generating viewers through different platforms. But the main reason why I think MTV is still genius and the reason I believe the M in MTV is still imperative is because MTV just changed the platform in which you listen to music and discover new artists.

People can say that MTV has forgotten its purpose, but in reality, MTV really and truly is all about the music. Since 1981, MTV has been defining a generation that elucidates the music of pop culture. Shows such as Real World, Teen Mom, World of Jenks, Jersey Shore show off the people of this generation crafted by MTV. MTV now fuses the world with music; essentially, we are a product of the music.

*While I am a bit sleep depraved typing this post, i hope you get my points on MTV. Super girls need sleep too, so goodnight world. Peace!

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